You may have taken part in our latest online survey where we asked you to let us know how you felt about companies using social networking techniques within their marketing campaigns.
Well the results are in! 86% of those who answered the question on our website at www.prodo.com said that they believed that companies should use social networking sites such as Facebook, Linkedin and Myspace to reach their customers.
The results of our survey demonstrate how quickly social media has integrated itself into the public’s daily life. With the huge popularity of social networking sites, marketing and branding as we once knew it is long gone.
In fact, by using social networks it shows a company’s more amiable side to their firm, whether they are a small retailer or a national company. This helps your customers relate to your organisation more and develop a closer relationship. Similarly adding a blog to your website where you comment about your firm and add news about your sector can be a simple yet valuable media tool.
With the recession hitting hard, it is even more so important for all firms to stand out from their competition. We advise that all companies, however small, use social media to reach a wider prospective audience as well as interact with their existing customer base. The idea of having a facebook page or starting a group for your company can have just a big impact for your firm as any other outlet of marketing where you can let people know about the latest offers or products. So take note of these results – and start interacting with your customers in many different ways!