Why Google Probably Isn’t Going to Change the Ad Rules Again

by Alex Guest on February 6, 2013

in Misc

I recently read Richard Zwicky’s blog regarding the potential for Google to unveil a masked CPC across all devices in order to disguise the below-par growth they’ve seen in mobile advertising revenue.

Richard makes some very strong cases for Google’s potential to steamroll its agenda because of its stature in the search market and though Mr. Zwicky is as eloquent as ever, I wasn’t convinced that Google would seek to create such potentially tsunami-sized waves in its primary revenue stream.

Here are four reasons why I don’t feel that Google will cloak device-specific CPC.

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Google Security Glitch

by Ava Watkins on November 28, 2012

in Google News, SEO, Social Media, Technology

 

Search engine giant, Google, came under severe scrutiny last night, after reports were made public about a serious breach in account security. An unexplained glitch has granted ex-employees and contractors access to Webmaster Tools and Google Analytics. Those who’ve had their right of entry revoked, now find that they can dally with a variety of accounts.

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How To Write Irresistible Content To Enhance Conversion Rates

November 1, 2012

  Google loves good content. And what Google wants, Google gets. Search engines operate to bring the best information to web surfers and their bots are crawling all over your online content as we speak, analysing its quality and originality. To improve your conversion rates (turning content views into desired actions like social shares), you’ve got to [...]

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Google Launches Disavow Tool

October 17, 2012

After Bing announced earlier in the year that site owners can “disavow” links in Bing Webmaster Tools, Google has finally followed suit and launched the tool for users of Google Webmaster Tools, meaning we can now tell Google which links to ignore. The tool can be used to point out to Google any links that [...]

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Twitter Redesign 2012: A New Look for Profile Pages

September 26, 2012

Last week Twitter launched a new look for their profile pages, the update included new versions of their iPhone, Android and iPad apps, which up until now had limited access to visual content. There is speculation that the changes are Twitter’s bid to take on Facebook, as Facebook has always been the more visually engaging [...]

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Responsive Web Design

August 21, 2012

If you consider the wealth of technology that accesses the internet every day, from PCs to macs, laptops to tablets, mobile phones to televisions, it’s hard to imagine a sane web designer or developer. When attempting to create a website for the masses, the variety of devices that will be used to browse the site [...]

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Live-tweeting: What is it and is it worth it?

July 17, 2012

So you have read Zoe’s brilliant post on becoming the social media star player that you had always hoped you would be. Whilst you have planned and are executing “a winning formula” based on research and practice, I want to draw your attention to her last point: “Facebook and Twitter are two different players”. I [...]

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When to Use the Canonical Tag

July 11, 2012

What is a Canonical Tag? A canonical tag looks like this: <link rel=”canonical” href=http://www.example.com/”  /> this should be inserted into the head section of the HTML of a page within a website. (See below) What Does it Look like? Why is it Important? Many SEO technicians suggest a canonical tag appears on every single page [...]

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Visitors Have Arrived? Now What

July 6, 2012

Within the first instalment of the conversion rate optimisation series, we discussed a crucial starting place within any conversion process; attracting the right type of traffic. By delivering these visitors, the likelihood for them to complete your desired goal will be significantly higher. But to simply isolate the focus on selecting the right type of [...]

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Fantastic Infographics!

June 27, 2012

In case you hadn’t noticed, infographics have become an increasingly popular way of displaying and sharing information over the Internet. In today’s blog post, we are going to discuss what it is about infographics that makes them so popular and how you can use them to help benefit your business.

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